iLike Media teamed up for yet another Universal comedy title, this time for Seth McFarlane’s ted 2. Universal wanted to ensure large scale reach throughout some of iLike Media’s premium partner sites, such as CollegeHumor.com, WhatCulture.com and HelloU.co.uk . These channels ensured Universal would engage with their core target audience of 18-34 year old males. For this campaign view through rates were a main KPI. To tick this box, iLike Media executed billboards and half page units across our premium network of sites. iLike Media delivered over 2.5m ad impressions, achieving a view through rate of 64% and an overall CTR of 0.27%.