iLike Media teamed up with Vertigo Films for their zombie thriller, Maggie, starring Arnold Schwarzenegger. For this campaign Vertigo Films wanted to ensure key trailer views while engaging with a particular audience in the form of editorial content. iLike Media proposed a CPCV (Cost Per Completed View) and also a bespoke sponsored post on the entertainment site WhatCulture.com, over a 2 week period.
In this 2 week period the iLike Media entertainment network achieved 433,333 completed views targeting 18-25 year old males. This part of the activity allowed a cost effective pre-roll option which achieved a CTR of 4.53%.
The WhatCulture.com sponsored content was written to deliver a account of Arnnie’s first role outside of the action genre. iLike Media overachieved against the booked views and also reached a further 35,762 users via social media posts.